FF DESK - EDITION 72

Welcome to the 72nd Edition of the FF Newsletter

In this edition:

▹ Team updates
▹ The Web3 Debate by Packy McCormick
▹ Twitter Launches NFT Profile-Picture Feature
▹ What to Watch in Crypto in 2022
▹ Music NFT Landscape in 2021
▹ Jacob Horne w/ Hyperstructures
▹ StockX Enters the NFT Space
▹ Adidas x Prada NFT Drop Collab
▹ ... much more

Plus: What’s Poppin' / Market Pills & Index Snapshot 
 
Let’s get into it.

The Web3 Debate. First, there was Packy the newsletter writer. Now, Packy the debater has arrived. With a brilliant breakdown of both debate tactics and the argument at hand, Packy addresses the recent web3 criticisms of Scott Galloway, Jack Dorsey, and Moxie Marlinspike. The centralized vs. decentralized argument, he says, is not a direct attack but a subtle misdirection. In Packy’s eyes, web3 is about choice. WHAT'S YOURS? 👀

Twitter NFT Profile-Picture Feature. Are you a circle or a hexagon, anon? Twitter has officially integrated NFT profile picture support, allowing you to connect your Ethereum wallet and display your verifiably-owned NFT. NFT profile pictures show up as hexagons on the feed, and clicking them reveals a variety of metadata. Adoption is here. THE GM JOURNEY 🌞

Music NFT Landscape. If 2021 was the rise of NFTs, 2022 is where they’ll weave their way into a variety of industries. First up: Music NFTs. This piece does a great job of exploring what they are, why they’re important, and where the space is at right now. Creators (not music specific) made over $3.5B on Ethereum in 2021, competing with the likes of Spotify and Youtube. If you’re a musician or a music fan, this is definitely a space to explore. BEATS OF INNOVATION 🎼

Hyperstructures by Jacob Horne. In his own words: "The nature of crypto protocols opens up expansive new models to create free, invaluable and unstoppable public infrastructure." Zora co-founder Jacob Horne argues why crypto protocols (with specific traits that he describes in the piece) unlock entirely new, world-changing business models that allow for non-extractive value accrual. BEYOND NARRATIVE 💎

What to Watch in Crypto in 2022. Some familiar faces make their bets on what to expect in 2022. From "new cities" to "data ownership" and "new forms of DAO governance," there is plenty to be excited about heading into the rest of this year and beyond. Forefront hopes to continue to push the limits of what it means to be a DAO and make some of these predictions a reality. TIME TO BUIDL 💼

Building A Community-driven Food Industry With Web3. Like we said above, 2022 is the year crypto weaves its way into a variety of industries. This essay by Matt Newberg for FWB dives into just one of those intersections: web3 x food. Gary Vee made headlines last week after announcing his NFT-gated restaurant, but Newberg says there’s so much more to explore. From cooperatively owned restaurants to social spaces acting as "proof of friendship," this is a must read for folks thinking about the future of IRL experiences and crypto. SMOOTH COMBO 🌶

Adidas and Prada joint user-generated NFT Drop. Adidas Originals, following its Into the Metaverse launch, has partnered with Prada to launch a user-generated NFT project highlighting creator and user-generated content. Digital artist Zach Lieberman will combine 3000 community-sourced NFTs and compile them as a single mass-patchwork design. Proceeds from the project will go toward Slow Factory, a non-profit organization. LOVE TO SEE 🔥

Diving into OpenDAO: Predictions on the Flash DAO Phenomenon. Flash DAOs: "sizable communities that seemingly spin out of thin air to support a common purpose." This essay explores OpenDAO, the DAO spun up around the $SOS airdrop to OpenSea users. This raises the question: what happens when communities not only prefer ownership, but demand it? While lots of exciting movements die down fairly rapidly, Flash DAOs have the potential to usher in a whole new wave of community organizing. FLASH PREDICTIONS ⚡️

StockX Enters the NFT Space. Ever wanted to invest in sneakers, but never wanted to wear them? StockX Vault makes it happen. Every Vault NFT represents a real pair of sneakers securely held in StockX’s storage facility. You can purchase, trade, and sell the NFT, and holding the NFT might also give you exclusive access to other StockX offerings. DIGITAL (MASS) MIGRATION 🔏

Social Tokens Index Fact Sheets

David from MintGate

MintGate is excited to have raised $1.7 million in the pre-seed round to help brands curate the most exclusives and new experiences for their superfans and members. Through token gated NFTs, MintGate will create a future where NFTs become non spoof-able keys or OAuth to the metaverses of their favorite brands, influencers, and creators.

Forefront DAO

Forefront’s Digital Economy Canon was back this week with Section 4: Web3 Tools. There are sure to be plenty of familiar names on this list, and the community voted on their favorites, with Coinvise taking the #1 spot! Congrats to all teams and stay tuned for the next edition.

We have started up our weekly community calls (Tea Time at 9 am PST, every Tuesday), come meet the FF crew and learn more how you can get involved in the upcoming Season Two. Live on Discord.

FF Core is also actively hiring for several roles, Check out this link for more details and come help us build the port of entry to web3!

▹ Read - DAOs Unlock How We’re Made to Work
▹ Crypto - Blockchains are not networks
▹ Opinion - Web 3 Social
▹ Deep Dive - Sinks & Faucets: Virtual Game Economies
▹ NFT - Music NFTs: A Framework For Independent Artists
▹ Thesis - Elastic Governance Tokens
▹ Mainstream - Russia Calls for Full Ban on Crypto
▹ Updates - BanklessDAO Season 3
▹ Interesting Read - Curatorial Governance
▹ Metaverse - South Korea Metaverse Plans
▹ Watch - Vitalik on Ethereum and immortality
▹ Drop - Gap Launches Its First Collection of NFTs
▹ Data - Opensea Trading volume all-time High
▹ Thread - Chris Dixon on Web3

Join our discord for daily dose of crypto social news


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The information in this newsletter is not intended to constitute legal, financial or investment advice and should not be construed or relied upon as such. Any opinions reflected are the opinion of the author(s) of the newsletter only and not necessarily of Forefront. Please DYOR.
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